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Privacy Policy

1. Introduction

Total Asia Limited (trading as “1stWordBook”) is committed to respecting your privacy and recognizing your need for appropriate protection and management of personal data you share with us. This policy (together with our terms and conditions of use as set out at 1stWordBook’s Terms and Conditions page) applies when you use our website (the “Site”) or visit a website that uses our advertising technology. By using the Site, or sharing your personal data with us, you are accepting and consenting to the practices described in this policy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

2. Links to third-party websites

This Site may contain links to third-party websites, plug-ins and applications. Accessing those links or enabling those connections may allow third parties to collect or share data about you. We do not have control on these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of a linked website before disclosing any of your information.

3. Data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

There may be times (e.g. when you purchase or order a product, subscribe to a service, promotion or survey, report a problem with Our Site etc..) when we ask you to provide your personal information, such as your name, gender, age, date of birth, photograph, shipping address, telephone number, email address, username, password and other registration information, as well as book recipient’s name, gender, age, date of birth, photograph, shipping address, telephone number and email address, where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.

We may track the internet domain address from which people visit us, collecting these personal data by using cookies, server logs and other similar technologies. We may analyze these data for preferences, trends, usage statistics and to recognize you. We may also receive usage data from your mobile device or other devices you use to access Our Site, including location data, marketing and communication data etc.

If you access the Site with your log-in credentials from a social networking website (e.g. Facebook or Twitter) or if you otherwise agree to associate your account with us with a social networking website, we may receive personal data about you from such social networking website, in accordance with the terms of use and privacy policy of the social networking website. We may add this information to the information we have already collected from you via Our Site.

From time to time, we may place advertisement on third party websites, when you view or otherwise interact with our advertisement, we and our partners may use various technologies to collect and store information about you (including cookie data & anonymized IDs) for attribution & advertising purposes. We use these technologies to help us understand more about our customers and the effectiveness of our advertising.

We do not collect your financial information. This is collected and stored by third party payment processors.

4. How we use your personal data

We use your personal data in the following ways:

  • confirming and tracking your order, subscription or registration;

  • analyzing preferences, trends, research, survey, statistics and effectiveness of advertising;

  • informing you of our new products, services and offers;

  • providing you with other information from and about 1stWordBook.

We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

To serve you better, we may use the information you provide to us online, to enhance and personalize the shopping experience of you and others with us, and to recognize our customers so that we can communicate with you directly about our products and events that may be of interest to you, and for other promotional purposes.

In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to 1stWordBook or to others. We may also disclose your contact information when we believe the law or legal process requires it.

5. Opting out of marketing and transfers; Updating and deleting information about you

If you prefer not to receive direct marketing from us or would like to opt out of our rental or exchange of your information with other marketers, please send us an email at Please be sure to include your full name, email address, shipping address and specifically what information you do not want to receive. If you want to update or correct your email address, shipping address or other contact information with us, please contact us the same way.

You may also click the designated link at the bottom of all email advertisements to be removed from future email updates. Please note that it may take up to 15 working days for any requests to remove or update your contact information.

Please also note that any emails we need to send you relating directly to your orders and purchases from 1stWordBook (such as order and dispatch confirmation emails), and emails which notify you of changes to our Terms of Use, or to policies we apply under our Terms of Use, are unaffected by your preferences for newsletters and services messages; you cannot opt-out of receiving these emails.

6. Cookies

Our Site uses cookies to distinguish you from other users, tailor our products, services and advertising to suit your personal interest. This helps us to improve the quality of our service and to provide you with a good browsing experience. By continuing to browse the Site, you are agreeing to our use of cookies. A cookie is a small data file of letters and numbers that is stored on your browser or the hard drive of your computer if you agree when you visit a website. A session cookie expires immediately when you close your browser. A persistent cookie stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available.

Please note that third parties (including advertising networks and providers of external services providers) may also use cookies, over which we have no control. These cookies are likely to be analytical cookies or targeting cookies.

If you would like to opt out of accepting cookies altogether, you can set your browser to not accept cookies or to notify you when you are about to send a cookie, giving you the chance to decide whether accepting it or not. However, all or certain features of the Site or other services may not work if you delete or disable cookies.

7. Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. However, no data transmission over the internet can be guaranteed to be 100% secure, as a result, while we strive to protect your personal data, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from Our Site, and you do so at your own risk.

8. Policy changes

We reserve the right to make changes to this privacy policy at any time and for any reason. We will notify you by posting an updated version of this policy on this page with an updated revision date and, where appropriate, by email. The new policy will apply to all current and past users of Our Site and will replace any prior policies that are inconsistent. Your continued use of the Site constitutes your acceptance to those changes.

9. Feedback and information about this policy

To help us improve our privacy policy and practice, any feedback, questions and requests are welcomed, and should be addressed to

Latest update: 1 Nov 2019

Copyright © 2021 1stWordBook All Rights Reserved.

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